Polar Race 2011 - Thursday January-06-2011
Location: Magnetic North Pole
Rob Young’s Adventure
The Polar Race 2011
in support of the
Canadian Centre for Abuse Awareness
Canadian adventurer, Rob Young, of
Your company can be a part of what has been called “Probably the world’s toughest race.” right alongside Rob, with a sponsorship that will not only bring worldwide attention to your brand but will also help support one of the most important and best run charities in Canada, the Canadian Centre for Abuse Awareness.
You can be the Title Sponsor for $100,000 which gives you the opportunity to take credit for making this historic achievement possible. Rob’s apparel and equipment would carry your logo and, as Title Sponsor, you would have the rights to use this story in connection with all your company’s marketing for the year leading up to the excursion and for the following year as well.
Media stories, national and international participation by schools, employee participation, and being a part of history are included in the benefits package that would be developed in co-operation with your own marketing staff to make this the best sponsorship purchase possible.
“It is fair to say that one of the most common characteristics of someone who has experienced abuse in their life is courage” says Ellen Campbell, President and CEO of the Canadian Centre for Abuse Awareness. “To overcome this obstacle and put yourself on the line in order to help others is not only courageous but heroic and we salute Rob for taking on this ultimate test. We are going to be with him in spirit every step of the way.”
Thousands of Canadians will join with CCAA in following Rob’s journey to the North Pole through the use of GPS technology. As Title Sponsor, your company will be Race Central for all press releases, all media conferences and all announcements about Rob’s progress in the Race.
For more information, contact:
Canadian Centre for Abuse Awareness (905) 967-0687
Celeste Zugec, Director, Development & Communications at celeste@abusehurts.com
Rob Young
For more information on the Polar Race, visit www.polarrace.com



